The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel + Christ & Gantenbein / Basel
Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Kunstmuseum Basel Light Frieze
Agency: iart ag / Basel + Christ & Gantenbein / Basel
Client: Construction and Transport Department of the Canton of Basel-Stadt, Städtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR)
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Storytelling
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Architecture Enhancement
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Use of Technology
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Craft / Storytelling
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Innovation in Responsive Environments
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Architecture Enhancement
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: User Activation
INO-V8
Agency: i.d.e.a. / San Diego + The Character Shop / Simi Valley
Client: Innovation Alliance Category: Use of Technology / Integration with Social Platforms
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Samsung 4D VR Thrill Ride
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Use of Technology
Van Gogh's Bedrooms
Agency: Bluecadet / Philadelphia
Client: Art Institute of Chicago Category: Craft / Storytelling
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu Category: Innovation in Responsive Environments
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Innovation in Responsive Environments
M.W.
Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: YKK AP Category: Innovation in Responsive Environments
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
The Institute Presents: Neurosociety / Media Design and Production
Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client: Todomundo! Category: Innovation in Responsive Environments
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation